Fall Training Conference 2018: 100% Fresh

Fall Training Conference (FTC) is large scale event with over 700 attendees, hosted annually by the California-Nevada-Hawaii District of Circle K International at Old Oak Ranch in Sonora, CA. Each year, the FTC Committee chooses a theme to give their marketing a fresh new focus. The theme for FTC 2018 was new and innovative: Grocery Store. As the Graphics Chair of the event committee, I created a Branding Guide to help publicize the event. I also designed different promotional graphics and souvenirs. Overall, I worked with the committee to create cohesive designs and fully incorporate the theme in all our designs.

FTC 2018 Event Website

Event Page Banner

Promotional banner used to brand the event on the Facebook Event Page, etc.

Event Logo

Logo inspired by grocery store seals and coupon designs. Animated in Adobe AfterEffects and included as an end sequence in YouTube promotional videos.

Brand Graphic Set

Some of the graphic assets included in a Publicity Tool Kit to help club officers and their graphic chairs create their own graphics while maintaining a consistent brand style for the event.

Promotional Graphics

Testimonial, application deadline, and misc. graphics posted on the Facebook Event Page following a publicity plan leading up to the event.

Animated Promotional Graphics

Daily countdown graphics posted each day leading up to the event. Animated in Adobe Photoshop.

Event Souvenirs & Centerpieces

Attendees are gifted souvenirs upon arrival to the event. These souvenirs typically consist of a t-shirt, drawstring bag, lanyard, sticker, and more! This year, I also helped design the centerpieces that sit in the center of the dining tables during meals.

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