Mock Client: Israel Dallas
Brand Senses
The brand is categorized into the 5 senses to help the client better envision the brand and it's values.
Conceptualizing the Brand Name
I started off by researching competitor names and categorizing them into different categories, before creating my own categories. I then wrote out different words that related to those categories and narrowed it down to 5 proposed brand names.
Creating the Brand Signature
Similar to developing the brand name, I also researched different brand competitors and their logos. I categorized them into logotypes, face/emoji, representational and emblem logos. Next, I thought about my own brand and its key visuals, and presented 3 final signature directions.
